Privacy Policy

1. Information We Collect

Personal Information

We collect personal information that you provide directly to us, including:

• Name and contact details (email address, phone number)
• Business information (company name, role, industry)
• Communication preferences and correspondence with us
• Information provided during consulting engagements

Automatically Collected Information

When you visit our website, we may automatically collect:

• Device and browser information
• IP address and approximate location
• Pages visited and time spent on our website
• Referring website and navigation patterns

2. How We Use Your Information

We use the information we collect for the following purposes:

• To provide consulting services and respond to inquiries
• To communicate with you about our services and engagements
• To improve our website and service delivery
• To comply with legal obligations and protect our rights
• To analyze website usage and optimize user experience

Legal Basis for Processing

We process your personal information based on:

• Consent: When you provide information through forms or contact us
• Contract: To fulfill our consulting services agreements
• Legitimate Interests: To improve our services and business operations
• Legal Compliance: To meet regulatory and legal requirements

3. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Specifically:

• Client engagement records: 7 years following engagement completion
• Marketing communications data: Until you unsubscribe or request deletion
• Website analytics data: 26 months
• Inquiry and contact information: 2 years from last contact

4. Information Sharing and Disclosure

We do not sell your personal information. We may share your information with:

• Service Providers: Third-party vendors who assist with website hosting, email communications, and analytics
• Legal Requirements: When required by law, legal process, or government request
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• Protection of Rights: To protect our rights, privacy, safety, or property

All third-party service providers are contractually required to maintain confidentiality and security of your information.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

• Encryption of data in transit using SSL/TLS protocols
• Secure storage systems with access controls
• Regular security assessments and updates
• Employee training on data protection practices
• Confidentiality agreements with all personnel and contractors

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security of your data.

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance user experience and analyze website usage. For detailed information about our cookie practices, please see our Cookie Policy.

7. Your Privacy Rights

Under Canadian privacy law, you have the following rights regarding your personal information:

Access

You have the right to request access to the personal information we hold about you.

Correction

You may request correction of inaccurate or incomplete personal information.

Deletion

You may request deletion of your personal information, subject to legal retention requirements.

Withdrawal of Consent

You may withdraw consent for marketing communications at any time.

Data Portability

You may request a copy of your personal information in a structured, commonly used format.

To exercise these rights, please contact us at [email protected]. We will respond to your request within 30 days.

8. Marketing Communications

If you have provided consent to receive marketing communications, you may:

• Unsubscribe using the link in any marketing email
• Contact us directly to opt out of future communications
• Update your communication preferences at any time

Opting out of marketing communications will not affect service-related communications necessary for our business relationship.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

10. Children's Privacy

Our services are intended for business purposes and not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable laws. We will notify you of material changes by:

• Updating the "Last Updated" date at the top of this policy
• Posting a notice on our website
• Sending an email to registered users (for significant changes)

Your continued use of our services after changes become effective constitutes acceptance of the updated Privacy Policy.

12. Contact Information

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

If you are not satisfied with our response to your privacy concern, you have the right to lodge a complaint with the Office of the Privacy Commissioner of Canada.